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Executive Coaching for Leaders Ready to Evolve.
I'm Gemma — The Intuitive CEO®.
I work with founders and senior leaders who are performing at the top of their game — and ready to lead from an entirely different level.
Executive Coaching by The Intuitive CEO® combines neuroscience, psychology, and intuitive intelligence to work at the level where most coaching doesn't reach: identity, belief, and the deeper patterns that shape every decision a leader makes.
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The highest-performing leaders know when the ceiling is internal.
You've built something. You've led well. By most external measures, you're succeeding.
But there's a gap — between how you're performing and how you're actually feeling. Between the leader you're presenting and the leader you want to be. Between what you've achieved and what you know is still possible.
That gap doesn't close with more strategy, more productivity, or more pushing through.
As The Intuitive CEO, I work with ambitious leaders at exactly this inflection point — helping you understand what's driving your leadership beneath the surface, and build the kind of inner authority that makes everything else more sustainable.
If the next level requires a different version of you — this is where that work happens.
Coaching that works where most coaching doesn't.
Most executive coaching works at the behavioural level. You get frameworks, accountability, and action plans. That's useful. But it doesn't reach the level where most leadership challenges actually live.
The Intuitive CEO Method goes deeper.
It integrates neuroscience, psychology, and intuitive intelligence to work at the level of identity, subconscious pattern, and the beliefs that shape every decision you make as a leader.
Intuition isn't mystical — it's your subconscious mind processing millions of data points beneath conscious awareness. The 95% of your inner world that holds experience, pattern recognition, and truth. The most effective leaders use both logic and intuition. This work helps you access both, reliably.
This approach is designed for leaders who:
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Want clarity that goes beyond more thinking, planning, or pushing
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Feel the gap between external success and internal alignment
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Are navigating a significant transition in their leadership or identity
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Are ready to lead from inner authority — not performance, approval, or fear
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Know the missing piece isn't another framework
Executive Coaching for founders and senior leaders.
Whether you need a single session or a full transformation — there's a programme for where you are.
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The Reset
A focused 4-week programme for leaders running on empty — to regulate, recalibrate, and rebuild a foundation that's actually sustainable.
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The Recalibration
An 8-week intensive for founders and senior leaders ready to realign their identity, decision-making, and direction — at the level where lasting change actually happens.
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The Expansion
A 12-week bespoke intensive for high-achieving leaders at an inflection point — ready to do the deepest work on the patterns, beliefs, and identity driving everything else.
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The Compass
A single 90-minute session to cut through a specific decision, challenge, or crossroads — and leave with clarity and a grounded next step.
"You gave me the power to hit GO! The session was incredibly productive, and 'unburdened' is the perfect way to describe it. I didn't even feel tired afterward; instead, I felt a sense of calm, like a heavy weight had been lifted off me— magical!
I truly think this coaching style is exceptional. As you know, I've experienced many different types of coaching, but I believe this might be the most powerful and effective one I've encountered."
- Maylis Boardman, business owner
About Gemma Price — The Intuitive CEO®
I know what it takes to lead at the top — because I've done it.
I'm the founder and CEO of HubGem, recognised as the #1 World's Happiest Workplace (WorkL, 2026) and a top 1% HubSpot partner globally. I understand the weight of building something from the ground up, the complexity of leading a team through real growth, and the personal cost of doing it without the right support.
I'm also one of the world's first accredited Master Intuitive Psychology Coaches — the highest level of accreditation within the entire coaching industry.
That combination — lived experience as a CEO and founder, and the deepest level of coaching accreditation available — is what makes this work different. I'm not a coach who has read about leadership. I've led at the top, and I coach from that vantage point.
I work with leaders who are already succeeding — and who know that the next level of their leadership requires going deeper than strategy, systems, or performance alone can take them.
If you're at that edge, I'd like to talk.
Leaders making significant breakthroughs.
This work goes to the level where most coaching doesn't reach — and the results reflect that.
“I feel like the main character in my own life again."
Martin - Senior Leader, Pharmaceutical Logistics
After years of feeling like a passenger in his own story, Martin worked through patterns of frustration and disconnection that had been affecting both his leadership and his sense of self. Using tools including Deep Intuitive Trust and Flow Mapping, he regained clarity, energy, and a renewed sense of direction.
“You can learn to re-write the story you tell yourself about the past."
Maylis - Founder & Entrepreneur, International Education
Despite working with various coaches and therapists, Maylis still felt something unresolved — and it was affecting her confidence as a leader. Through our work together, she created meaningful new patterns, strengthened her inner dialogue, and released a sense of internal conflict that had followed her for years. She finished coaching feeling more grounded, more confident, and more unified within herself.
“I feel more confident to articulate what I really want in a very clear way. .”
Christina - Senior Leader
Christina was at a pivotal decision point in her leadership, navigating significant change and needing clarity on her next direction. Through coaching, she found acceptance, groundedness, and a clear sense of her goals and priorities. She finished our work together more focused, more energised, and certain about her path forward.
You don't have to be in crisis to work with an executive coach.
The leaders I work with are already high-performing. They're not coming to coaching broken — they're coming ready.
Ready to understand what's driving their decisions beneath the surface. Ready to lead with more clarity, more authority, and less personal cost. Ready for a version of success that's sustainable, not just achievable.
Coaching with The Intuitive CEO isn't a remedial intervention. It's the kind of serious inner work that the most intentional leaders choose to do at the moments that matter most — at a transition, at a ceiling, at the point where the next chapter is calling and the path forward isn't yet clear.
If you feel a quiet readiness for what's next, you're in exactly the right place.
From Burnout to Fulfilment — free workbook
High performance and sustained pressure often arrive as a package. If you've been running on empty, second-guessing your decisions, or leading from depletion rather than clarity — this free guided workbook is a practical first step.
Inside:
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Reflection prompts to identify what's driving your current patterns
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Tools to reconnect with your own decision-making clarity
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A framework for understanding where you are — and what needs to shift